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Evoke also closed 200 of its William Hill stores in April of this year for the same reason.
Stella David, CEO of Entain, has also warned against the potential rise of MGD to Entain’s operations, forecasting a increamse of £100 million in operational costs, if the policy were to go through.
In a letter addressed to UK Prime Minister last week, David emphasised the impact such a tax rise would have on high street workers and communities
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Operators were also banned from incentivising customers based on losses, and reward programmes must be overseen by senior management. The code restricts any player under the age of 25 from taking part.
According to a GC report from 2025, the number of VIP customers in the market had dropped by 95% per operator since the strengthening of restrictions.
Kathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling.
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The AiA has called for collaboration in the form of strengthening cooperation, sharing good practices and maintaining safer gambling at the forefront of policy agenda.
Additionally, the Africa Safer Gambling Week will emphasise the importance of channelisation into legal offerings, with the AiA warning the black market often neglects player protection.
Olabimpe Akingba, head of responsible gaming at pawaTech and AiA board member, said the initiative reflects the association’s push to turn cross-border collaboration within Africa’s iGaming sector into tangible action on player protection.
