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Other studies have made similar estimations. In June last year two thirds of bettors surveyed by YouGov said the tax increase, which will also hit online sports betting from next year, would drive them to play with unlicensed operators.
The UK has historically maintained a high channelisation rate due to it being particuarly mature with a huge competitive offering. According to the report, up to 1,491 licensed sites provides sufficient choice for engaged players.
The report utilised various methods to estimate the size and scale of Europe’s black market, including web traffic, digital marketing, macros data and regulations in place across the 28 markets surveyed.
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“We’re very encouraged with the trajectory of that, but we’re still not where we want to be. But a lot of the work, or some of the work has been done, and we have a lot more planned for the rest of the year. So bear with us. It is happening.”
Bengtsson said the split between casino and sports betting for SunBet was roughly 90% to 10% in favour of casino, with Sun International “under-indexing on sportsbook”.
But Sun International views that as an opportunity, with Bengtsson stating: “We think the market overall is probably somewhere around 35%-40% sportsbook.
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Spinomenal has added another Mesoamerican title to its portfolio. 3 Aztec Spells is a five-reel slot with fixed paylines and an Aztec theme, and it went live on September 21, 2026.
The news here is less about any single mechanic than about continuity. 3 Aztec Spells is the latest entry in Spinomenal’s ongoing habit of grouping releases into recognizable, numbered families built around repeatable themes.
For an experienced slots reader, that pattern is the real story. The release reflects how Spinomenal keeps volume high by iterating on established formats rather than reinventing its core proposition with each launch.
