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It now faces a broader question: how should the organisation work when coding is no longer the main constraint?

“We’re doing this 100%,” COO Stefan Grenstad says of Cubeia’s AI-driven development process.

Now, the focus is on what the company does with the additional capacity AI has created. Six months ago, Cubeia’s experiment was essentially about replacing human-written code with AI-generated code.

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The KVA’s statement mirrors a broader European regulatory trend where authorities are increasingly scrutinising how major internet platforms facilitate traffic to unlicensed gambling services.

In Sweden, Spelinspektionen recently flagged affiliates and social media as key channels for black market advertising and how affiliate networks redirect search traffic towards unlicensed operators.

Regulators have so far focused mainly on monitoring paid advertising. In Germany, the GGL credited an updated Google ad policy with reducing black market visibility. Yet, it acknowledged that illegal operators could still achieve visibility in organic search through SEO manipulation. 

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“The combined entity will be able to deliver the same rate of growth and the same rate of shareholder distribution, but with a larger pro forma free float and liquidity,” Angelozzi outlined.

“So you get the same stable and predictable growth and you get the capital returns. You get no additional risk, and you get the benefits of the new markets and the online opportunities on top of the synergies, which are also pretty significant. So that’s why this makes a lot of sense to us.”

Cirsa CEO Antonio Hostench echoed Angelozzi’s confidence, adding: “On our side, we see this as a great opportunity because as Guglielmo said, there is no overlap between the companies, almost no overlap.